For my final blog post this semester I decided to choose that I like personally. I came across this piece on Branding, Packaging, and Opinion. These pieces are apart of a line-up for Doméstico Shop. Doméstico is online retailer of designer homeware which has grown to become the leader in the Spanish market. It stocks an array of items, from furniture and kitchenwear to textiles and lighting. To coincide with the launch of Doméstico’s concept store Doméstico Market, and the opening of a new flagship store in Barcelona, the retailer worked with Mucho to revise its brand architecture and visual expression. This included a new wordmark, a graphic identity of modern color and form, and material assets that included bags, stickers, swing tags and signage. Great design line-up!
For this weeks blog post I decided to choose a successful branding campaign. I found this logo on Branding, Packaging, and Opinion's blog this week. This branding is for Architects Accreditation Council of Australia(AACA) is the national voice for architect registration boards around Australia. The council runs the Architectural Practice Examination, assess overseas qualifications, collates data on the profession throughout the country, facilitates international mutual recognition agreements and provides alternative pathways to registration for local practitioners and architects from overseas. The AACA worked with Sydney-based studio Toko (In a former blog post) to clarify the complexity of their existing application system, and develop a new graphic identity. This links, alongside a variety of forms and guides, stationery, business cards, compliment slips and signage. Great design!